Live 88 Privacy Policy – How We Protect the Personal Data of Malaysian Players

Live 88 collects various types of personal information from our players depending on how you interact with the platform. The following are the main categories of information we collect:

1.1 Information You Provide Directly

• Registration information: Username, password (stored in encrypted form), active Malaysian phone number, and email address.
• Identity verification information (KYC): Full name as per identity card, Malaysian identity card number (MyKad), date of birth, and current residential address.
• Verification documents: Copies of your identity document, bank statements, or other supporting documents submitted during the KYC process.
• Payment information: E-wallet account details (Touch 'n Go eWallet, GrabPay, Boost, ShopeePay) or FPX/DuitNow information used for deposits and withdrawals. Full account numbers are not stored directly by Live 88 — they are managed through secure payment provider systems.

1.2 Information Collected Automatically

• Technical data: IP address, device type, operating system, web browser version, screen resolution, and other technical information transmitted by your device.
• Activity data: Logs of login and logout times, pages visited, games played, bets placed, session duration, and other actions taken on the platform.
• Location data: General location information based on IP address to verify access from Malaysia and to ensure no access originates from restricted jurisdictions.
• Cookie data: Information collected through cookies and similar tracking technologies, as described in Section 5.

Live 88 uses collected personal data solely for the following legitimate purposes:

• Account management: Creating and maintaining your account, verifying your identity, processing logins, and ensuring your account's security.
• Transaction processing: Processing deposits via Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, FPX (Maybank2u, CIMB Clicks), and handling withdrawal of winnings to your chosen payment method.
• Service delivery: Providing access to slots, Live Casino, poker, Sports Betting covering the EPL and Malaysia Super League, badminton, e-sports, and all other games on the platform.
• Fraud prevention: Identifying and preventing fraud, money laundering, multiple account registrations, bot usage, and other unlawful activities.
• Customer Support: Handling inquiries, complaints, and disputes using relevant account records and communication history.
• Legal compliance: Meeting applicable legal and regulatory obligations, including reporting requirements to relevant authorities when necessary.
• Responsible gambling: Monitoring gameplay patterns to identify signs of problem gambling and providing relevant information or limits to protect players.
• Account-related communications: Sending notifications about account activity, platform updates, relevant promotions (if you have not opted out), and updated policy information.
• Platform improvements: Analysing aggregated usage data (without identifying individuals) to understand how players use the platform and improve the overall user experience.

Live 88 does not sell, rent, or disclose your personal data to third parties for marketing purposes. However, we may share data with the following categories of third parties in certain limited circumstances:

• Payment provider: Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, and FPX service providers require limited access to transaction information to process your deposits and withdrawals. They are subject to their own privacy policies.
• Game providers: Providers such as Pragmatic Play, PG Soft, Evolution Gaming, and others may receive limited game session data (not full identifying information) to ensure game integrity and resolve technical disputes.
• Technical service providers: Companies that assist us in operating the platform, including hosting, cybersecurity, and analytics services, may process your data as data processors on our behalf. They are bound by strict data processing agreements.
• Legal authorities: We may be required to disclose your data to law enforcement agencies, courts, or regulatory bodies when mandated by law or court order.
• Professional advisors: Lawyers, accountants, or auditors we appoint may require access to certain information in the course of their professional duties – subject to their professional confidentiality obligations.

Live 88 continuously invests in security technology and procedures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. The security measures we employ include:

• 256-bit SSL Encryption: All communications between your device and Live 88's servers are encrypted using industry-standard TLS/SSL protocols. This ensures that data in transit — including login credentials and transaction details — cannot be intercepted.
• Encrypted password storage: Your password is never stored in plain text. We use one-way hashing algorithms with cryptographic salting to store passwords securely.
• Two-factor authentication (2FA): Players are encouraged to enable two-factor authentication via OTP (One-Time Password) sent to their registered mobile number for an added layer of security during login and withdrawals.
• Strict access controls: Only authorised Live 88 staff who require access to player personal data to perform their duties are permitted to do so, and every access is logged for audit purposes.
• Continuous security monitoring: Our systems are monitored 24/7 to detect suspicious activity, intrusion attempts, and anomalies in data access patterns.
• Periodic security assessments: Penetration testing and security audits are conducted periodically by independent third parties to identify and address potential vulnerabilities.

Live 88 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device when you visit our website.

We use several types of cookies:

• Essential Cookies: Required for core platform functions such as maintaining your login session, remembering your language preference, and processing transactions. These cookies cannot be disabled as the platform will not function without them.
• Performance Cookies: Collecting information on how you use the platform – most frequently visited pages, error messages encountered, and time spent in each section. This data is used to improve platform functionality.
• Functionality Cookies: Remembering your preferences such as your username (if you choose to save it), display settings, and game preferences to deliver a more personalised experience.
• Analytics Cookies: Helps us understand platform usage patterns on an aggregate basis without identifying individuals. This data is used to inform decisions about platform improvements.

You can manage or disable cookies through your web browser settings. Please note that disabling essential cookies may affect your ability to use certain features of the platform. Live 88.

Live 88 retains your personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable law. Our data retention guidelines are as follows:

• Active account data: Retained for the duration of your active membership at Live 88 and until account closure.
• Financial transaction records: Retained for a minimum of seven (7) years from the transaction date, as required by legal and financial audit obligations.
• Support communication logs: Retained for three (3) years for dispute resolution and service quality auditing purposes.
• KYC data: Retained for the duration of active membership and up to five (5) years after account closure, as required for anti-money laundering compliance.
• Game and betting history: Retained for twelve (12) months for the purposes of game dispute resolution and regulatory compliance.
• Marketing data: Retained until you withdraw from marketing communications or request deletion.

Once the applicable retention period has expired, data will be securely deleted or anonymised so that it can no longer be linked to any specific individual.

As a player Live 88, you have the following rights regarding your personal data held in our systems:

• Right of Access: You have the right to request a copy of the personal data we hold about you. We will provide this information in a readable format within 14 business days.
• Right to Rectification: If your personal data is inaccurate or incomplete, you have the right to request a correction or update. Please update your profile information within your account or contact our support team.
• Right to Erasure: Under certain circumstances, you have the right to request the deletion of your personal data. However, this right is not absolute – we may need to retain certain data to fulfil our legal obligations.
• Right to Object to Processing: You have the right to object to the processing of your personal data for direct marketing purposes at any time.
• Right to Data Portability: You have the right to receive the personal data you have provided to us in a structured, machine-readable format.
• Right to Withdraw from Communications: You can opt out of promotional emails and marketing communications at any time via the unsubscribe link in the email or through your account settings.

To exercise any of the above rights, please contact our support team Live 88 via 24/7 live chat or email at support@live88-khelo.com. Requests will be processed within 14 business days from the date of receipt.

Platform Live 88 is intended for adults aged 21 and above only. We do not knowingly collect or process personal data from individuals under the age of 21.

If you believe that a minor has registered on our platform using false information, please contact us immediately at support@live88-khelo.com. We will investigate and take appropriate action, including closing the account and deleting all associated data.

Live 88 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technology developments. When material changes are made, we will notify you via:

• A prominent notice in your account when you log in for the first time after the changes take effect.
• Email sent to the address registered on your account, at least 14 days before the changes take effect.
• Updates to this Privacy Policy page with a new effective date clearly stated at the top of the document.

Continued use of the platform Live 88 after the changes take effect means you agree to the updated terms. If you do not agree with the changes, please contact us to discuss your options or close your account before the effective date.

If you have any questions, concerns, or requests regarding this Privacy Policy or how Live 88 manage your personal data, please reach out to us through the following channels:

• Live Chat: Available on all pages of the platform, 24 hours a day, seven days a week. Our target response time is within three minutes — the fastest way to get answers to your privacy enquiries.
• Email: Submit your written inquiry to support@live88-khelo.com. Please include "Privacy Inquiry" in the email subject line to ensure it is routed to the right team.

All privacy-related enquiries are taken seriously and will be resolved within 14 business days of receipt. For more complex requests such as data portability or full account deletion, processing may take longer, and we will keep you informed of the expected timeline.